{"id":107,"date":"2025-04-22T15:49:22","date_gmt":"2025-04-22T13:49:22","guid":{"rendered":"https:\/\/www.gameon-consulting.fr\/?page_id=107"},"modified":"2026-06-22T14:59:41","modified_gmt":"2026-06-22T12:59:41","slug":"a-propos","status":"publish","type":"page","link":"https:\/\/www.gameon-consulting.fr\/index.php\/a-propos\/","title":{"rendered":"\u00c0 propos"},"content":{"rendered":"\n
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Le conseil, sans le d\u00e9corum.<\/h1>\n<\/div><\/div>\n\n\n\n
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Bruno Roy<\/h3><\/div><\/div><\/div>\n<\/div>\n\n\n\n
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Qui suis-je ?<\/h2>\n\n\n\n

J’ai pass\u00e9 une vingtaine d’ann\u00e9es \u00e0 m’occuper de ce qui fait vivre une entreprise: vendre, et faire en sorte qu’on continue \u00e0 vendre.<\/p>\n\n\n\n

Ce parcours, je l’ai fait des deux c\u00f4t\u00e9s. Dans de grands groupes d’abord \u2014 Orange France, Hexaom \u2014 o\u00f9 j’ai appris ce qu’est une organisation commerciale structur\u00e9e, des process, des volumes, des m\u00e9thodes. Et dans des structures plus locales \u2014 Vivialys, Cactus \u2014 o\u00f9 j’ai vu l’autre r\u00e9alit\u00e9 : celle o\u00f9 tout repose sur quelques personnes, o\u00f9 le dirigeant porte la vente, o\u00f9 il n’y a pas de filet.<\/p>\n\n\n\n

J’ai travaill\u00e9 le marketing strat\u00e9gique, le marketing op\u00e9rationnel, la vente, le marketing relationnel. Des fonctions de d\u00e9veloppement commercial et de management. Pas en th\u00e9orie : sur le terrain, avec les r\u00e9sultats \u00e0 rendre. C’est cette double vue qui fait mon travail aujourd’hui. Je sais \u00e0 quoi ressemble une machine commerciale qui tourne bien, parce que je l’ai vue fonctionner dans des structures qui en avaient les moyens. Et je sais ce qui manque \u00e0 une PME pour s’en approcher, parce que j’ai travaill\u00e9 l\u00e0 o\u00f9 ces moyens n’existaient pas.<\/p>\n\n\n\n

\u00c0 un moment j’ai voulu reprendre la main sur ma fa\u00e7on d’exercer. J’ai repris mes \u00e9tudes en parall\u00e8le de mon activit\u00e9, pour structurer ce que le terrain m’avait appris. Puis j’ai lanc\u00e9 Game On<\/em>.<\/p>\n<\/div>\n<\/div><\/div>\n\n\n\n

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Pourquoi \u00ab\u00a0Game On\u00a0\u00bb<\/h2><\/div><\/div><\/div>\n\n\n\n
<\/div>

Un nom doit dire quelque chose.
Celui-l\u00e0 en dit trois.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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01<\/h3>

Le jeu commence<\/h4><\/div>

Pour une entreprise que j’accompagne, c’est le d\u00e9but d’une nouvelle s\u00e9quence : on d\u00e9cide de faire passer le business \u00e0 l’\u00e9tape suivante, et on s’en donne les moyens. Pas un audit qu’on range dans un tiroir. Un mouvement.<\/p><\/div><\/div><\/div>\n\n\n\n

02<\/h3>

Mon propre d\u00e9part<\/h4><\/div>

Game On, c’est aussi le moment o\u00f9 j’ai lanc\u00e9 ma propre aventure d’ind\u00e9pendant. Le nom porte cette id\u00e9e : c’est l\u00e0 que tout commence, pour le client comme pour moi.<\/p><\/div><\/div><\/div>\n\n\n\n

03<\/h3>

La strat\u00e9gie d\u00e9cide de la partie<\/h4><\/div>

Dans tout jeu s\u00e9rieux, ce n’est pas l’agitation qui fait gagner, c’est la strat\u00e9gie. En affaires, c’est encore plus vrai. On peut travailler beaucoup et mal jouer. Mon m\u00e9tier, c’est de remettre de la strat\u00e9gie l\u00e0 o\u00f9 il n’y a souvent que de l’effort.<\/p><\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n

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MEs convictions<\/p>

Ce en quoi je crois<\/h2><\/div>

Mon m\u00e9tier tient en une phrase : cr\u00e9er de la valeur, et aider d’autres \u00e0 en cr\u00e9er.

Je crois que la richesse d’un pays ne se d\u00e9cr\u00e8te pas. Elle se construit, dans les comp\u00e9tences et l’inventivit\u00e9 de celles et ceux qui cr\u00e9ent de la valeur r\u00e9elle. Et ceux-l\u00e0, en France, sont en grande partie dans les PME.

Une PME qui vend mieux, c’est une entreprise qui dure, qui embauche, qui forme, qui investit. Ce n’est pas un d\u00e9tail \u00e9conomique. C’est le sujet.

C’est pour \u00e7a que je ne travaille pas avec des slogans. Je travaille avec des dirigeants qui produisent quelque chose de r\u00e9el et qui veulent que \u00e7a tienne.<\/p><\/div><\/div><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/div>

Ma philosophie<\/h3><\/div>

Je ne vends pas des promesses. Je con\u00e7ois des syst\u00e8mes. Une strat\u00e9gie n\u2019est pas un slogan, une solution n\u2019est pas un outil, un plan n\u2019est pas un document Google Doc. Ce sont des processus vivants int\u00e9gr\u00e9s \u00e0 votre organisation.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/div>

Ce que je valorise<\/h3><\/div>

Je valorise :
– le pragmatisme,
– les d\u00e9cisions bas\u00e9es sur les donn\u00e9es,
– les priorit\u00e9s claires et coh\u00e9rentes avec l’op\u00e9rationnel,
– un leadership structur\u00e9 autour des r\u00e9sultats.<\/p><\/div><\/div>\n<\/div>\n\n\n\n

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<\/path><\/svg><\/div>

Vision<\/h3><\/div>

Je crois que chaque PME a le potentiel d\u2019\u00eatre strat\u00e9gique avant d\u2019\u00eatre agile \u2014
et qu\u2019une vraie strat\u00e9gie ne co\u00fbte pas : elle rapporte des d\u00e9cisions plus claires et des actions plus efficaces.<\/strong><\/p><\/div><\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n

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Formation et exigence<\/h2><\/div>

Je me forme et je transmets. Les deux comptent : se former pour ne pas se r\u00e9p\u00e9ter, transmettre pour rester clair.<\/p><\/div><\/div>\n\n\n\n

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<\/path><\/svg><\/div>

EM Normandie<\/h3><\/div><\/div>

Programme Grande \u00c9cole, formation reprise en parall\u00e8le d’une activit\u00e9 professionnelle. L’EM Normandie est l’une des rares \u00e9coles \u00e0 triple accr\u00e9ditation internationale (AACSB, EQUIS, AMBA).<\/p>

<\/div><\/div><\/div>\n\n\n\n
<\/path><\/svg><\/div>

Le Wagon<\/h3><\/div><\/div>

Bootcamp Growth Marketing. Une immersion dans les techniques de croissance et les m\u00e9thodes business des startups, pour confronter ma pratique aux approches les plus r\u00e9centes.<\/p>

<\/div><\/div><\/div>\n\n\n\n
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Enseignement<\/h3><\/div><\/div>

J’interviens en formation au CNAM Bourgogne-Franche-Comt\u00e9 et \u00e0 l’ECM de Dijon et de Besan\u00e7on. Enseigner oblige \u00e0 \u00eatre clair. C’est la meilleure discipline pour un consultant.<\/p>

<\/div><\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
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D\u00e9couvrez mes services<\/h1><\/div><\/div><\/div>\n\n\n\n
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<\/div>

Pas de tunnel, pas de s\u00e9quence automatique. Un \u00e9change direct, pour voir si ce que je fais peut vous servir.<\/p><\/div><\/div>\n\n\n\n

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D\u00e9couvrir<\/div><\/a><\/div><\/div>\n<\/div><\/div>\n<\/div>\n<\/div>\n\n\n\n
<\/div>\n<\/div>\n\n\n\n

<\/p>\n","protected":false},"excerpt":{"rendered":"

Le conseil, sans le d\u00e9corum. Qui suis-je ? J’ai pass\u00e9 une vingtaine d’ann\u00e9es \u00e0 m’occuper de ce qui fait vivre […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_uag_custom_page_level_css":"","site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"class_list":["post-107","page","type-page","status-publish","hentry"],"yoast_head":"\n\u00c0 propos - GAME ON<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.gameon-consulting.fr\/index.php\/a-propos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u00c0 propos - GAME ON\" \/>\n<meta property=\"og:description\" content=\"Le conseil, sans le d\u00e9corum. 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